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Pantone recently announced its 2023 Color of the Year: Viva Magenta. The brand describes the shade as a “crimson red tone that presents a balance between warm and cool.” Pantone highlights a color ...

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...

It’s official, Pantone has announced that Viva Magenta will be the Color of The Year for 2023. What exactly is Viva Magenta? Well, the new color that you’ll likely see everywhere in fashion, beauty, ...

Say hello to Viva Magenta, the color no one asked for, coming to a world where no one lives. By The Styles Desk On Thursday, Pantone announced its 2023 color of the year: Viva Magenta. A hue with a ...