Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the Journal ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Opinions expressed by Entrepreneur contributors are their own. Like all science, research began as an entirely manual process. Responses to surveys were gathered in person or by mail in the 1940s, and ...

This article was written by Buyside Market Specialist Phil Capone. Extreme volatility, macroeconomic uncertainty, new geopolitical risks, and increased regulations make navigating today’s markets ...