Marketing leaders are struggling to balance collection of customer data with privacy concerns and customer value exchange even though many have already established formal policies to manage customer ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

This “tsunami” of information created on the world wide web is the lifeblood of the Internet age, allowing platforms and brands to deliver increasingly personalized and relevant marketing and customer ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With third-party cookie-less marketing nearly here, a new research ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...