Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

Wyndham Hotels & Resorts operates one of the world’s largest hotel portfolios, spanning 25 brands and more than 9,000 properties across 95 countries. Behind those numbers are roughly 6,000 franchisees ...

Marketing is the lifeblood of any business. It’s the art and science of connecting with your audience, understanding their needs, and delivering value that resonates. However, creating an effective ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Goldstine landed the top job less than a year after being shown the door at Warner Bros. Pictures, where he arrived after long stints at both Universal and Sony. By Pamela McClintock Senior Film ...

Many investors think of marketing as more of a function to build brand awareness than to generate leads and sales — but it does both. Here’s how to get your investors on board with your marketing plan ...