Meet martech, a monster 100 times bigger than it was 14 years ago. The marketing technology landscape grew to 15,384 solutions, according to the team that analyzes martech trends and solutions. My ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

BARCELONA — DXP provider Ibexa has come a long way from its founding in 1999 as eZ Systems. Different versions of its SaaS offerings have been available for at least a decade in North America — ...

If you believe martech vendors today, the answer to all of your marketing problems is just another free trial, proof of concept or purchase away. But buyer beware. You can’t spend your way to ...

If you've been paying attention to the local martech (marketing technology) scene, you've probably noticed a pattern: ...

According to the 2025 State of Martech report, approximately 1,211 martech solutions have ceased operations in the last 12 months. While some of these changes resulted from mergers and acquisitions, a ...

Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. The ...

From humble beginnings 30 years ago, the digital advertising industry has evolved at a phenomenal rate, with direct sold deals for spare inventory giving way to an ever more complex programmatic ...

Illuminati MarTech LLC, a fast-growing international performance marketing firm, has announced the strengthening of its global footprint as part of its long-term strategy to help brands achieve ...