SEOUL, South Korea (AP) – Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

Makeup is no longer a fringe phenomenon reserved for a select few influencers or specific circles. In 2025, the men's beauty industry is undergoing a true cultural revolution, driven by a generation ...

A male model on Fendi’s couture runway for spring 2021 sported vivid red lips. That same season, for Charles de Vilmorin, a guy’s peepers were underlined with a swathe of makeup. While for Céline ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...