A company's advertising budget generally depends on the company´s marketing goals and objectives. A business can use any of several allocation methods to create its marketing budget. The objective and ...

Marketing traditionally has been said to consist of 4 P's-product, price, place and promotion. It is within the area of promotion that advertising resides, and it is one of several methods of ...

Opinions expressed by Entrepreneur contributors are their own. Promoting a website can take a lot of time and effort. Results are rarely immediate, and the process requires patience and consistency.

The supermarket is the manufacturer's best friend. So says Part II of SN's 2004 Survey of Manufacturer Promotional Practices, which points to growth of account-specific promotional activities. A ...