Jeff Webb, known as the "founder of modern cheerleading" for his role in turning the activity into a competitive sport, died Thursday following "a tragic accident," a family spokesperson said Tuesday.

Jeff Webb, one of Charlie Kirk’s mentors who built his career around the cheerleading industry, died at the age of 76 following a pickleball accident. Varsity Spirit, the cheerleading company that ...

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Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...

Jeff Webb, an entrepreneur known as the "founder of modern cheerleading," died last week at age 76. (Ryan Miller / Getty Images) Jeff Webb, known as the "founder of modern cheerleading" for his role ...

This is read by an automated voice. Please report any issues or inconsistencies here. Jeff Webb, the founder of modern cheerleading, died at 76 following a ‘tragic accident,’ a family spokesperson ...