Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

In 2023, Coke rival Pepsi took the role of official soft drink partner with its lemon-lime offering, Starry. Coke’s ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...

Tyrese Maxey, the fan-favorite third-year Philadelphia 76er, may not have made the NBA's All-Star game this season; however, he will be visible in a commercial airing during the league's 3-point ...

Add Yahoo as a preferred source to see more of our stories on Google. The all-star forward is the latest athlete to join the brand’s growing roster of NBA and WNBA superstars, which currently include ...

The new look is a return to Sprite's Lymon symbol, an asset strongly associated with the brand. Of course, it's had a ...