Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

The three major tasks of email marketing are building your opt-in email-subscriber list, building trust, and inciting action. This article will focus on the first—and, for many, most-challenging—task: ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

The conclusion drawn in a new report from Merkle, "View from the Inbox," 2009, is that Email continues to be a popular marketing communications channel in today's challenging economic climate due to ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

Opt-in news reports that during the 2001 holiday season, direct HTML e-mail was the most-used form of opt-in e-mail marketing among advertisers in the US -- 54.2% used direct HTML e-mails to advertise ...