New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

AI can support, but humans must lead. Even the most data-driven campaign risks missing its mark without that natural human ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

Law firms, in our experience, often discover the value of PR when the competition heats up. Faced with the prospect of business slowing or losing market share, leadership concludes that the problem is ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly.

With Generative AI reshaping how audiences discover, trust and engage with brands, Walker Sands has launched the AI Domain Impact Index to help B2B organizations maximize PR effectiveness. The Impact ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

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