Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...

Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...

The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...

The Vertex Awards are a new international award program devoted exclusively to packaging design for private brand product ranges. The brands or private labels entered are those owned by large retail ...

Woolworths’ own brand range has won its branding agency two gold and two silver international Vertex Awards for private-label packaging design. Simon MacDonald, executive director of retail own brand ...

Jenkins Labels is a leading New Zealand labelling supplier. With extensive experience across a wide range of industries including FMCG, food, beverage and pharmaceutical, we offer an unbeatably fast ...

Last week, Sprite declared it would be “stripping off the labels” from their Sprite bottles in a short UK trial lasting until March across eight Tesco Express stores. Instead of labels, the 100% ...