Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Can the way we see things define their outcomes? American Sociologist William Isaac Thomas, who is attributed with the idea of the Thomas Theorem, once said, “Real facts are the ways in which people ...

Consumer behavior patterns can be fickle at times. Whether a brand is a household name or an unproven business that is still getting its feet wet in the marketplace, sales and marketing work ...

Jill Suurland, Kristiaan B. van der Heijden, Stephan C. J. Huijbregts, Hanneke J. A. Smaling, Leo M. J. de Sonneville, Stephanie H. M. Van Goozen and Hanna Swaab Vol ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Sensations unrelated to hunger, like pain, influence neural activity in the brain’s hunger circuits through pathways that could be targeted. That’s the finding of Amber Alhadeff, the winner of the ...

Have you ever noticed patterns in your own behavior that you cannot seem to shake? Have you ever held an attitude toward something and known exactly what caused you to have it? If the answer is yes, ...

Join us at the "Social Norms and Economic Behavior: Gender Norms, Perceptions, and their Impact" event as we delve into the impact of misperceptions on gender norms and behaviors, highlighting ...

How a person perceives a wrongdoing being committed by a coworker will affect whether the incident is reported within the organization. A significant factor that may influence the decision to report a ...

A Universal, Mechanistic, and Testable Framework for Measuring Alignment, Coherence, and Consequence Across Human Behavior and social Structures The Law of Alignment measures reality, not intention.