A University of Michigan survey of 1,000 rural Michigan residents reveals a striking gap between perception and reality when it comes to electric vehicles.

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

Strong customer sentiment doesn't always translate to strong execution, and that gap can erode market share and brand trust. Consistent, measurable execution is what sustains brand reputation and ...

Mississippi: Perception vs. Reality, part of the Chronicle series, aired Aug. 12 on Jackson's 16 WAPT. The one-hour program magazine-style special was hosted by 16 WAPT anchor Troy Johnson and took an ...

(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...