Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

Quishing is proving effective, too, with millions of people unknowingly opening malicious websites. In fact, 73% of Americans admit to scanning QR codes without checking if the source is legitimate.

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

So, when an attacker sends a fake UCPath payroll notification with a QR code linking to a credential harvesting site, a SEG ...