Student Organizations (including Fraternities, Sororities, all sports teams and other groups recognized by the University) should serve as role models to their peers in upholding Drexel University's ...
For enterprises, producing effective content is just the beginning. Then there is the problem of scale. Yes, it's time for ContentOps. In the first of a two part series, Barb Mosher Zinck lays out the ...
Working within a Bakhtinian perspective of relational dialectical tensions, this study seeks to elaborate on current organizational change theories through a rich set of qualitative data collected on ...
In today’s fast-paced world, innovation and growth are key to business success for startups and maturing companies alike. “Processes underpin business capabilities, and capabilities underpin strategy ...
Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...
The strategic management process is more than just a set of rules to follow. It is a philosophical approach to business. Upper management must think strategically first, then apply that thought to a ...
Diversity and inclusion, with a particular emphasis on gender equality, has become integral in recruitment and selection processes due to the acknowledged benefits: organizational competitiveness and ...
A great deal has already been blogged, said and written about content marketing and, by now, everyone has formed their own opinion. Today, much of what was traditionally known as marketing, ...
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