While the media coverage of the new SmartLabel initiative has focused on shoppers’ enthusiasm (or lack, thereof) for scanning QR codes as they shop, or whether it’s just an elaborate ruse by ‘big food ...

DUBAI, United Arab Emirates, May 19, 2022 (GLOBE NEWSWIRE) -- Equally significant as packaging, product labeling has also emerged as an extremely important factor influencing the purchasing behavior ...

The International Organization for Standardization (ISO) has updated its product labelling guidelines to ensure food information contained in QR codes and RFID technology is made more accessible to ...

The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...

Touch-Free Transactions and Direct Consumer Engagement Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android ...

Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

New Delhi: In a move aimed at improving traceability, consumer awareness, and environmental safety, the Centre has notified new labelling rules for insecticide packaging, making quick response (QR) ...