This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to companies like Birch Box to receive monthly shipments of beauty product ...

Beauty product sales techniques have come a long way from department store salespeople spritzing perfume on passersby. Those techniques have undergone a revolution, thanks to the increasing use of ...

I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

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