While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

That is the view of Chris Dobson, who until recently was executive VP and general manager of advertising for BBC Worldwide, and who opened The Drum’s Digital Trading Awards breakfast briefing at the ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...