While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Hypermedia, a subsidiary of W Group Holding, has launched what it says is the UAE’s most advanced real-time programmatic digital out-of-home (DOOH) ...

Concerns over user privacy and data protection in regard to online tracking practices have led Google to promise to phase out third-party cookies entirely by the third quarter of 2024. This shift is a ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Quad Expands Digital In-Store Ad Capabilities with Vistar Media's Ad Server and Programmatic Technology PR Newswire SUSSEX, Wis., May 8, 2025 New access to programmatic buying makes it easier than ...