AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

These are among the insights in a new report from BCG and Moloco titled Battle for the Interface: Introducing the Consumer AI ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

NEW YORK--(BUSINESS WIRE)--GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Dr. Anthony Palomba has joined its advisory board. Dr.

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.