Purpose is no buzzword — it’s a game-changer. Studies show that consumers are nearly 80% more likely to remember a company with a strong purpose, making them 4.5 times more likely to recommend it.

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. In my experience, from playing college sports and combat deployments as a ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. Great leadership is often measured by tangible results (such as growth), yet ...

New challenges, new projects, and new ideas require new approaches to reading — and most Northwestern undergrads at some point will feel unprepared for the type and quantity of reading required here.