‘Valentino Rosso’ never became an official Pantone hue, but it did become part of fashion canon. Close your eyes and picture the word “Valentino.” Chances are, you’re seeing a very specific shade of ...

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually have ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...