On Thursday, Xiaomi unveiled a new logo for its sub-brand Redmi, a company specializing in affordable smartphones and consumer electronics in China. The red design symbolizes a daring spirit and ...

Redmi, Xiaomi’s popular sub-brand, is entering a new chapter with a bold rebranding. The most noticeable change is the brand name itself, now written entirely in uppercase – “REDMI.” According to Lu ...

Fast-growing Chinese tech powerhouse Xiaomi, over the past few months has put in place a rebranding drive to highlight its unique identity as a global brand. In this light, Xiaomi India will be ...