As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're ...

CEO of Customer Think Corp, Bob Thompson, penned an article in October 2012 where he berated those involved in B2B sales and marketing for failing to acknowledge the growth in customer power when it ...

Sales pipeline management involves generating, tracking and communicating with prospects to convert leads into paying ...

B2B sales decision delays have increased due to the need for broader consensus, pursuit of perfection, and heightened customer awareness of potential risks. To combat delays, sales teams should ...

Sales can often feel like a juggling act—balancing lead research, crafting personalized outreach, and following up across multiple platforms, all while trying to stay organized and efficient. If ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...