You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

Marketing and sales funnels can sometimes be two separate rivers flowing toward the same ocean. However, all too often, these rivers remain disconnected, with leads leaking through the cracks and ...

Picture this: A shopper scrolls through their mobile phone during lunch break and spots a product in a social post or ad that grabs their attention. They click the link, browse the product details, ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...