Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Salesforce announced it is making progress toward releasing a Customer Data Platform (CDP) this week at Salesforce Connections in Chicago. While the company is talking in greater detail about the ...

Yesterday, Salesforce.com pre-announced a cloud based database. On its face this sounds exciting. Or at least you'd think that from the drooling Tweets I saw. As Marc Benioff, CEO Salesforce bounced ...

Salesforce upended the traditional market for customer-relationship management software led by Oracle and SAP more than a decade ago, and it hasn’t looked back. Now SAP thinks it’s time for customers ...

Salesforce today introduced Data Cloud Vector Database to help businesses unify and unlock customer data that is trapped in PDFs, emails, transcripts, and other unstructured formats. Businesses can ...

Salesforce.com is well known as the pioneer of software as a service (SaaS) - the provision of hosted applications across the internet. Salesforce launched its SaaS CRM (Customer Relationship ...

Forbes contributors publish independent expert analyses and insights. Jack Kelly covers career growth, job market and workplace trends. Apr 07, 2022, 03:12pm EDT Apr 14, 2022, 02:05pm EDT This article ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Oracle Corp. may be about to lose two of its biggest customers. Salesforce.com Inc. and Amazon.com Inc., which rely on the provider’s flagship relational database to support their operations, are ...

A database script error forced Salesforce engineers to cut service to a wide swath of customers Friday, and for some customers using its Pardot service, Salesforce ...