Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration aims to provide B2B marketers with a more efficient ABM experience ...

Salesforce launched two new tools for the Salesforce Pardot platform, both designed to help B2B marketers visualize campaign effectiveness and leverage adaptive lead nurturing tools. Sales Cloud ...

Lyft Business has employed Salesforce's Pardot and Sales Cloud solution to help drive customer engagement and loyalty. Salesforce Pardot and Sales Cloud provides Lyft Business with a single platform ...

Salesforce has introduced its AI-powered Einstein ABM solution, which it says will enable sales and marketing teams to precisely target their most valuable accounts. The company claims the solution ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...