Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green light ...

Santa Monica is considering a proposal to allow public drinking on the Third Street Promenade. The plan aims to create an "entertainment zone" where visitors can consume alcohol openly from 8 a.m. to ...

A soft launch of Santa Monica's Entertainment Zone began Friday, June 13, allowing people to drink on the street. Adults can purchase a drink from a local business and consume it outside between 11 ...

SANTA MONICA, Calif. (CNS) -- Santa Monica's Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city's Third Street Promenade, opens Friday with a soft launch. Adults ...

Santa Monica is shaking things up to bring more life and more people back to the Third Street Promenade with the approval of a proposal that will let visitors sip alcoholic drinks as they stroll ...

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The city of Santa Monica plans to designate the Third street Promenade as an open container area. The goal is to attract more visitors, but some business owners are concerned it’ll do the opposite.