In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

These APIs provide developers with tools to access tweets, monitor hashtags, and analyze sentiment, making them ideal for data-driven strategies. When it comes to analyzing real-time conversations and ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Artificial intelligence is accelerating at breakneck speed, with larger models dominating the scene—more parameters, more data, more power. But here is the real question: Do we really need bigger to ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Most of us don’t enjoy scrolling through countless online reviews, trying to decipher whether customers are genuinely satisfied or just being sarcastic. It can feel like trying to read between the ...

Social networks have become one of the most significant sources of diverse information that is hard to quantify numerically. Millions of people discuss stock prices daily, despite not being directly ...