According to research by McKinsey, social commerce revenue in the United States reached $37 billion in 2021—a figure that is expected to increase to almost $80 billion by 2025. With so much money on ...

DUBLIN--(BUSINESS WIRE)--The "Global Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product ...

Only a few short years ago the social commerce game was Instagram’s to lose. With the weight of Facebook’s e-commerce ecosystems behind it and a young userbase habituated to buying online, social ...

DUBLIN--(BUSINESS WIRE)--The "South Korea Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail ...

Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction and user contributions to assist online buying and selling of products and ...

The social media landscape is ever-evolving, and we've seen some remarkable changes over the last year or so. Perhaps the most significant has been the growth of social commerce—the selling of ...

Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent. Social commerce is an element of ...

With high social media use and a preference for shopping online rather than in-store, these two demographics hold the key to the US’ social commerce market potential. Social commerce is booming in the ...

Social media in recent years has presented itself as a major selling point to brands looking to create a more authentic connection with followers, but the extra draw continues to be the potential of ...

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A recent survey of more than 2,000 consumers revealed that over ...

We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience ...