Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

PART ONE: BACKGROUND UNDERSTANDING -- Becoming Familiar with Social Networks -- A Brief History of Social Network Analysis -- How to Study Social Networks, from Theory to Design -- PART TWO: LEVELS OF ...

Far from simply a source of unstructured online content, disaster management in the digital age can be supported by careful analysis of online social-media data, suggests a paper published in Natural ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Part 1 of this three-part series focuses on the strategies and technologies companies are employing to use online social networking as a marketing tool. With an attractive force akin to the massive ...