What makes someone goth? Learn the origins, core styles like Victorian and industrial, internet-influenced aesthetics, and ...

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On TikTok, Instagram, and Pinterest, a hashtag is increasingly intriguing and fascinating: #SoftGoth. This makeup trend, which reinvents the dark aesthetic by making it more subtle and romantic, is ...

Spring trends may leave you thinking of ditsy floral and blushing beauty looks, but this year’s fads are taking a darker turn. Instead of breezy dresses and pink-hued makeup, the girls are going goth.

It doesn’t matter if Halloween is tomorrow or eight months away, because it’s never a bad time to bring out your inner Wednesday Addams and rock a set of soft goth nails. “I love adding chains and ...

The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...