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A well-optimized Google My Business profile online—a free tool offered by Google—has quickly become a deciding factor of a small business's success in its local community. Why? Because 4 out of 5 ...

Nowadays, everyone and their mom is building some kind of application. Or, at least, it seems that way. In reality, building an app is a lengthy process, that requires more than just the actual ...

As a marketer, you want to ensure that your online content proves useful to readers—answering their questions and providing information they're looking for—and that it also signals to search engines ...

Two every second: That’s how many people join LinkedIn as new members, many of whom hope to exploit the platform’s rich resource for industry contacts. That means that by the time you finish reading ...

To sustain user attention and drive audience engagement, journalists and news organizations should learn to use data visualizations. Data visualizations let you explain a set of data simply with an ...

In recent years, learning management systems (LMS) have become the central hub of operations for many institutions of higher education—offering ready access to student data, course content and other ...

With workplaces more mobile and interconnected than ever, many employees have the ability to work from home or on the go. While at first glance, having a bring your own device (BYOD) policy in your ...

Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.