Traditionally, sales and finance have operated in silos, with very different objectives. While sales teams have focused on finding customers and selling products, finance teams have focused on ...

Being customer-centric is not a new trend or even a new idea, but it is increasingly harder to achieve. You can fault turnover or perhaps a history of starts and stops, but honestly, the biggest ...

Identify any areas within your product, processes or business model that hinder customers from fully appreciating what you offer. This could involve experiencing your company’s services firsthand. For ...

Today’s healthcare professionals, like all of us, are the center of their own universe. They are driven by choice and hyper-connectivity: the very shifts that may be contributing to fluctuating ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Saying that life is moving at the speed of a Chinese maglev train seems obvious. So many ...

In business, “collaboration” is the default answer to the question, “How can we drive a philosophy of customer-centric behavior across our company?” While collaboration is indeed necessary, it’s not ...

Organizations stand at a crossroads with their marketing teams that can prove paramount to their financial success. Down one lane are those organizations that remain product-focused and concentrate on ...

Wharton professor Peter Fader, co-author of "The Customer-Base Audit: The First Step on the Journey to Customer Centricity" (Photo from Wharton School Press). In his new book, Wharton professor Peter ...

Like a fine wine, building a customer-centric culture takes time to cultivate. The last few years have been hard on many businesses. Their retention numbers drop and customer loyalty wane. There were ...

What does customer centricity mean to financial services? "Customer-centricity" is a term that many organizations have adopted. While it is vague, it refers to many things that can profoundly impact ...

The problem with "ready, aim, fire" is the "aim" part. In the world of customer experience (CX), collecting customer data is like being "ready." Collected data is the starting point for any CX program ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...