Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

Imagine walking into your favorite store. As you stroll through the aisles, a particular product catches your eye. You feel an inexplicable pull toward it, almost as if it’s calling out to you. You ...