When done properly, storytelling for business can entice your audience and demonstrate the need for your offerings. A good story can evoke emotion, drawing in customers and making them curious about ...

Every leader knows storytelling can be a powerful tool. But what kinds of narratives are most effective? That depends on what you’re trying to achieve. Here are three types of stories you can use — ...

In a time of mass unpredictability, when our career and personal perspectives often waver, one of the most basic yet powerful reminders is that our lives are shaped by time, circumstance, and ...

In today’s tech-savvy society, people are increasingly jumping from one stimulus to the next to quench their thirst for entertainment and to help with decision-making. But in the low attention span, ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Creating a captivating story involves a delicate balance of creativity and technique. Antonya Nelson’s nine-step guide offers a structured approach to storytelling, allowing writers to craft ...

Storytelling is not something we do. Storytellers are who we are. That’s how I opened my Harvard course on storytelling and presentation skills. Since the students enrolled in the executive education ...

Let's face it -- our attention spans have all gone to bits. Studies have warned us for years: a 2015 Microsoft study said our attention span was down to eight seconds, and it hasn't improved since. We ...

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King Shahryar, betrayed by his wife, decides to marry a new woman each night and have her executed by morning to ensure he is never deceived again. After Scheherazade volunteers to marry the king, she ...