Choosing the right price for your product helps send the correct price-quality signal. Price-signaling occurs when the cost of something reflects the product's perceived quality. Whether or not your ...

The study of queueing theory and pricing strategies investigates how waiting dynamics and customer behaviour inform optimal pricing policies in service systems. By integrating traditional queueing ...

Traditional asset pricing theory assumes investors are “economically rational.” Perhaps unsurprisingly, research from the field of behavioral finance shows that is not fully the case. Instead, ...

Menz, Markus, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson, and John Prescott. "Corporate Strategy and the Theory of the Firm in the Digital Age." Journal of ...

Preventing hand injuries requires more than training programs and safety signs—it requires a deeper understanding of how workers make decisions. Nudge theory offers an innovative solution by using ...

University College London provides funding as a founding partner of The Conversation UK. Note: this article contains TV show plot spoilers up to the start of series five of Game of Thrones. It also ...