An Ideal Client Profile is a snapshot of who you serve best and why. It consists of core demographics and identity, aspirations and desired outcomes, pain points and problems, decision-making drivers, ...

Society’s vast reliance on data and technology is shaping the way we live and do business every day. The COVID-19 pandemic has only accelerated progress and adoption of technologies for digital ...

When someone seeks out a professional service, they’re searching for the provider who can best address their current needs and, hopefully, provide sustainable solutions going forward. Likewise, ...

Every service firm leader I’ve engaged with in the last 20 years says, “We know who we serve.” Yet when I request that they describe their ideal client's top five goals, opportunities and challenges, ...

The traditional model of legal practice often left clients in the dark-waiting for phone call updates, unsure of next steps, ...