Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts ...

Threads is growing while X is dying ...

While X is still the microblogging champion in web browsers, multiple reports are making Threads' ascent seem durable and ...

Meta’s social networking app, Threads, is now seeing more daily activity on mobile devices than Elon Musk’s X, signalling a ...

One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is ...

Ads on Threads will roll out gradually to users over the coming months, Meta says.

The news was confirmed by the Threads team after some users noticed the change. Previously, even if you tapped on a video within the Threads app to view it in full screen, the app wouldn’t rotate for ...

The feature was made available around the globe on Tuesday and allows users to search a topic or profile to curate their custom feeds. Users can now switch between the platform’s “For You,” “Following ...

Meta is taking another important step toward making Threads interoperable with the fediverse. The app now allows users to follow accounts from Mastodon and other fediverse apps directly from Threads, ...

Meta will begin testing ads on its Threads microblogging service with a few companies in the U.S. and Japan, the company said in a blog post Friday. The experiment marks Meta's first run at generating ...