Period-tracking apps promise simplicity: a colorful calendar that predicts when your next cycle begins, reminders about ovulation, and even personalized insights into your health. But behind the ...

Smartphone apps that track menstrual cycles are a “gold mine” for consumer profiling, collecting information on everything from exercise, diet and medication to sexual preferences, hormone levels and ...

Many frontiers have been crossed within football analytics. It was not too long ago that clubs would be lucky to obtain the most basic event metrics, such as shots, passes, and corners. Fast forward ...