Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Threads and Instagram are continuing to decouple. Meta's social network has updated its Hidden Words setting to make it separate from Instagram. Prior to this update, users had one global Hidden Words ...

Meta is continuing to overhaul its moderation and content rules. Instagram head Adam Mosseri posted today that Instagram and Threads will start including political content in recommendations. It's a ...

Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct ...

Under Meta’s ‘More Speech and Fewer Mistakes’ moderation overhaul, the Instagram boss says their default settings will reset to enable recommendations of political content from people you don’t follow ...

In a move users are calling "embarrassing" and lacking "courage," Instagram and Threads head Adam Mosseri announced that the platforms will be recommending political content to users once again. "As ...

Threads was a kind of extension of Instagram when it launched in 2023. However, over time, the reliance of Meta’s X rival platform on Instagram has waned. Now, Threads is getting its own DM inbox, ...

Meta announced just a couple weeks ago that it would finally start testing a dedicated inbox for direct messages on Threads. Now, it's making the feature official and rolling out DMs to everyone. As ...

We examined the daily activity of Ellen DeGeneres, Wiz Khalifa, Selena Gomez and others among Twitter’s most-followed to deduce if Threads has staying power. By Yiwen Lu CreditIllustration by Gluekit; ...

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people. Meanwhile, Big Bang Theory delivered ...

Meta today announced that it is adding several new web features to the Threads social network, as well as officially relocating the website to a new domain. Threads is migrating from Threads.net to ...