Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

L-R: Melea McRae, Donna Michaels, Rachel Namoff, David Wescott, Jessica Hawthorne-Castro, Kimberly Janson, Jamie Anderson, Jen Vargas, Todd Marks The Business Journals Leadership Trust By Business ...

These assorted studies are helpful for both clinicians and clients. Because of issues of confidentiality, the therapy work is often shrouded in secrecy. The narrative form of teaching can help ...

Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its ...