Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

Backlinks were once the lifeblood of SEO. While they’re no longer the biggest ranking factor, they still matter—and having the wrong types of backlinks can disrupt your other SEO efforts. This guide ...

Search Engine Optimisation is not really one specific thing – any activity involving working to improve ranking on Search Engine Results Pages (SERPs) can be considered as SEO. It can, however, be ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

Learn from top industry professionals what changes to expect and how to adapt, especially with AI and video content on the rise. This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup ...