Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking ...

Soon after Google introduced Upgraded URLs — the URL format that allows users to change tracking parameters in existing ads without affecting the ad’s history or serving by separating the landing page ...

A Google Groups thread discusses a classic SEO challenge, passing link popularity for tracking URLs. Honestly, I cannot sum up the issue better than the original poster: Our site uses query string ...

A new privacy feature from Mozilla strips URLs of parameters that follows a user's clicks on links that target you with more ads. Reading time 2 minutes Mozilla’s latest version of Firefox might just ...

Today, Google announced the release of what are dubbed “upgraded URLs” for AdWords advertisers that use tracking parameters. Upgraded URLs have been in beta for API users for months and are now ...

Google AdWords announced they are revamping the URL tracking methodology they used in the past from destination URL to final URL. With destination URLs, anytime you need to adjust tracking, you have ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

You’ve just come across an interesting article or product you want to share with someone, so you copy the URL and you’re ready to send it over iMessage, tweet it, link it on your site – you name it.

Many sites add parameters to marketing campaigns for tracking purposes. Along with the UTM parameters that you’ve likely seen at some point, notable examples include the Facebook Click Identifier ...