In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Michael Davis is the CEO and founder of Merek Security Solutions, a data mindfulness and cybersecurity firm out of Santa Fe, New Mexico. In today's digital age, businesses should understand human ...

Neo-behaviorists included folks like Edward Tolman, who argued that psychological scientists study behavior, defined as the overt actions of animals, but that in order to understand how it is that ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...