While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

Shirofune, a digital advertising automation platform provider, has released reporting and automatic optimization features for brand awareness, moving beyond lower-funnel metrics to higher-funnel ...

For years, upper-funnel brand media has relied on metrics like awareness, reach, and recall. Those are useful indicators within marketing, but they rarely translate to useful metrics for a CFO or ...

The strategies and metrics that once defined successful advertising are becoming muddled in an increasingly streaming-driven landscape. Almost half of marketers now struggle with accurately measuring ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

“Retail media was a new practice in the sense that it had sat in other teams or hadn’t really been seen as a sophisticated ...

Pre-pandemic, Great Wolf Lodge devoted the majority of its media strategy to performance-based marketing and programmatic buying. But as the family resort rebuilds after the pandemic, it’s turning ...