The rapid proliferation of smartphones has afforded researchers a unique opportunity to examine intricate patterns of user behaviour. Recent advances in mobile phone data analytics have led to the ...

There are too many mobile apps and not enough buzz to keep users engaged. While most apps are advertising-driven, paid apps are the most viable business model -- 5% of apps offer subscriptions, yet ...

OpenAI introduces “Your Year with ChatGPT”, a privacy-led annual recap highlighting user habits, interests, and usage ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...