Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube ...

RESTON, Virginia, July 9, 2019 /PRNewswire/ -- Comscore, Inc. today announced the launch of Video Metrix® Multi-Platform in Malaysia. This launch will provide a single, unduplicated measure of digital ...

Another new Internet measuring service looks to add to the complex environment of calculating online usage of premium TV shows. Video Metrix 2.0, coming from Internet researcher comScore, focuses on ...

A marketing analytics and measurement company in the social media space has just been acquired by Comscore. It’s a deal that closed on Thursday, and allows Comscore to expand both its Media Metrix and ...

Around the 17 th of each month, I keep my eye open for the previous month's comScore video rankings. The company puts out a monthly press release showing the top ten video content sites, video ...

Video Metrix Multi-Platform uses the methodology and inputs from Media Metrix® Multi-Platform, Mobile Metrix® and Video Metrix to deliver a single, unduplicated metric for digital video audiences ...

Cross-platform media evaluation specialist Comscore is adding connected TV (CTV) measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and ...

Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore. The report was based December 2016 comScore Video Metrix Multi-Platform ...

Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content RESTON, Virginia, July 9, 2019 /PRNewswire/ -- Comscore, Inc. today announced ...