The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture ...

Marketers creating video have a laundry list of optimization tasks to complete to make the most out of their programs. More than half of marketers say video is on the top of the charts for supporting ...

It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and ...

According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the ...

This is my first article (of hopefully many) for Search Engine Watch focusing on some technical video SEO topics. Today we’ll look at the role of metadata in optimizing video for YouTube based upon my ...

YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out. You can be forgiven for thinking search optimization improvement efforts are limited to a webpage ...

One of the most important aspects of streaming delivery is quality. Every content publisher wants their content delivered to hundreds of thousands or even millions of end users at the exact same ...

More than 35 hours of video content is uploaded to YouTube every minute. This means 2,100 hours of video is uploaded every hour, or 50,400 hours of content is uploaded to YouTube every day. “If we ...

Why do our mental images stay sharp even when we are moving fast? A team of neuroscientists led by Professor Maximilian Jösch ...

Google advertising uses an auction model comprised of sealed bids, meaning that brands bidding on advertising inventory don’t know how much other brands have bid on that same inventory. This model ...

In news that is likely to set off a few net neutrality alarms, Verizon has been throttling internet speeds of its users on video streaming sites such as Netflix and YouTube. It also admitted to the ...